Employee Events are Good for Business

Employee events are good for business



Events serve many important functions when it comes to business. Trade shows produce leads, marketing events increase awareness and educational seminars ensure your team stays competitive. It’s easy to justify the time and financial resources these events require. However, many tend to overlook the crucial return on investment that an internal event or party can provide.


 “Human beings have an innate inner drive to be … connected to one another. And when that drive is liberated, people achieve more.”1   – Daniel H. Pink



  1. Events strengthen social bonds between employees

In order to enhance your company’s morale, it is imperative that you build a strong level of camaraderie among your employees. Hosting events to celebrate your employees gives them a chance to get to bond outside of the office. Face-to-face interactions at events are more powerful than any email will ever be, which makes them irreplaceable.

  1. Events improve employee retention and job satisfaction

Human beings are programmed to enhance their work ethic and productivity when they feel appreciated. According to one Bersin & Associates study “companies who actively work toward a recognition-rich culture had a 31% lower employee turnover rate.” 2

Events, whether big or small are a great way to recognize employee achievement, make them feel valued, motivate them towards the future and make them want to stick around.

  1. Top teams celebrate their successes

Events are a great way to mark and celebrate milestones. A company that throws a party because they reached all their sales goals for a certain number of consecutive years not only shows appreciation for its employees’ work, but also gives them a sense of belonging within a thriving company. This will increase employee dedication and confidence in the stability of their job and inspire them to work diligently towards the company’s next goal.

  1. Events provide platform to reinforce corporate culture

The way we celebrate says a lot about us and company events are the perfect platform to define and reinforce your company’s desired personality. If your organization prides itself on equality and open door policies, ditch the VIP-only areas at your event in favor of spaces and activities which encourage interaction between employees of all levels. Want to nurture a creative, playful culture? Incorporate hands-on art installations and nostalgic games into your events.

  1. Events can restore morale

Research emphasizes the importance of, “gathering together when times are tough. Otherwise, people disintegrate and pull apart.”3 Tumultuous times may seem like the wrong time for a company to spend money on an event – however the investment can be worthwhile. Consider bringing everyone together to share your plan for getting back on track, remind everyone what they are working towards, and inspire employees to turn things around – as a team.


“When people have hope for the future they will have power in the present.” 4 – Jill Blashack Strahan


As the premier event planning company, we produce the coolest parties on the planet that delight, inspire and engage guests. We do it by understanding our clients’ culture, brand and objectives.

Drop us a line

Need help crafting an amazing event that aligns with your culture and supports your business goals?



  1. Drive: The Suprising Truth About What Motivates Us
  2. Bersin & Associates
  3. Corporate Celebration: Play, Purpose & Profit at Work
  4. Inc. “12 Ways to a Great Corporate Culture”


Halloween parties are the hot new alternative to company holiday parties


Holiday events are here to stay – but who says they have to be during the winter holidays?  As employees and clients start to expect more meaningful, creative ways to celebrate; some of the more innovative companies are eschewing the traditional winter holiday party and hosting Halloween events instead.



Halloween has soared in popularity in recent years. It has become so popular that it is now only 2nd to Christmas.1 Over 71% of American adults are expected to participate in Halloween.2 In fact, two in three adults feel Halloween is a holiday for them and not just kids.3 Therefore many companies are following this trend to keep their annual celebrations fresh and interesting.



  1. Reduced costs

Prices increase during the December season as demand rises; therefore, booking venues, caterers, and entertainment during the Halloween season will allow you to enhance your event without raising your budget.

  1. Expanded venue options

Increased demand for event space during the holiday season makes scheduling an end-of-year company party difficult. Large venues and many popular smaller options are even booked more than a year in advance! Moving your annual party to late October will enable greater date flexibility and provide a wider range of venues to choose from.

  1. Engaged and inspired attendees

Halloween costumes enable attendees to showcase their creativity and personality. Instead of just attending a party, guests who opt to wear a costume get to become part of the event adding to the event’s décor.  Consider adding a costume contest to your event if your guests are the competitive type.

  1. Infinite theme options

Halloween offers unlimited theme options. Scary, funny, historic, inspiring – the possibilities are endless and can easily be customized to match your company’s culture. Instead of yet another winter wonderland, try transporting your guests to a haunted Voodoo bayou, zombie apocalypse or elegant Labyrinth-inspired masquerade.

A creepy shack and dead trees set the mood for a scary company Halloween event created by Event Focus

A creepy shack and dead trees set the mood for a scary company Halloween event created by Event Focus.

Halloween events can still be upscale - such as this crimson masquerade ball Event Focus produced for a tech company.

Halloween events can still be upscale – such as this crimson masquerade ball Event Focus produced for a tech company.









  1. Increased attendance

People are overstressed and over-scheduled during the holidays. Instead of adding yet another item to their calendar in December – or worse – scheduling the party while they are out of town visiting with family – schedule your event in late October when more people will be able and willing to attend. Just don’t schedule it on Halloween itself or you will alienate guests who want to spend the evening trick-or-treating with their little ones.


Contact Event FocusWant help planning an event which engages your guests and bolsters your business? As the premier event planning company, we produce the coolest parties on the planet that delight, inspire and engage guests.


  1. USA Today
  2. USA Today
  3. Forbes & DDB Worldwide


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